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The Heart Of MVP

MVP is not the goal, but a philosophy for transient stages of value.

Entrepreneur Finance Funding Growth Surge Leadership Legislation Marketing Owner wealth People Sales Strategy Talent Teams

Price Psychology – When 99c Earns More Than R1

The case for the 99 effect versus round-number prices: how is your pricing reinforcing or weakening your product positioning?

Marketing

Word of mouth is laudable and desirable, but it isn't marketing.

The capital injection from equity investors can help growth, but will you have the cash to buy them out later?

Marketing

Decoded provides fascinating insight into the subconscious decision-making rules that have a huge impact on marketing effectiveness.

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