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Marketing and sales is the only business activity that directly drives organic growth, yet it's also the one that tends to get the least prioritised.
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Can you prevent a business partner from leaving and starting a competing business?
Your job as entrepreneur is to help your customers buy your product because it’s the best product to solve their problem, not to keep you in business.
Being a business owner in title is very different from the practical reality that many entrepreneurs struggle with.
It's only worth raising capital if it makes business, investment and entrepreneurship sense.